Table formula optimization Question

I have a spreadsheet (.csv) with 1600 products/rows and several columns. One
of the columns that has the product descriptions also contains 1600 rows. In
each row under that 'description' column is a formula/code to input a
chart/table with product details to our web site in a chart form. (example at
http://store.murpheythejeweler.com/s...EL-PAVE-X.aspx

I have many new products that I need to place on the web site with this
layout. I need to know how to optimize that particular column to add
specific details to the chart formula for the 1600 products. For instance, I
need the chart to be the same on each product but with different product
details(metal type, stone color, diamond TW etc...)

This question may seem confusing - Any advice?