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his own PR thrust
Rethink the Cool + the Shoe phil knight had a dream. he'd sell shoes. he'd sell dreams. he'd get rich. he'd use sweatshops if he had to. then along came a new shoe. plain. simple. cheap. fair. designed for only one thing: kicking phil's ass. the unswoosher $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of global cool. Today, Phil Knight's Nike is a fading empire, badly hurt by years of "brand damage" as activists and culture jammers fought back against mind**** marketing and dirty sweatshop labor. Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a counterbranding game. The swoosh versus the anti-swoosh. Which side are you on? Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe - isn't exactly rocket science. With a network of supporters, we're getting ready to launch the blackSpot sneaker, the world's first grassroots anti-brand. You can help launch the blackSpot revolution. THE BIG QUESTION: Is it possible to take Phil Knight's billion-dollar marketing momentum and, in a quick judo-like move, slap him onto the mat with the power of his own PR thrust? OUR KICK-ASS MARKETING STRATEGY http://blackspotsneaker.org/02/ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ buy it............................preorders@blackspots neaker.org sell it...........................wholesale@blackspotsn eaker.org invest in it......................investors@blackspotsneaker .org support it........................donations@blackspotsneak er.org join the jam........................jammers@blackspotsneake r.org Make a straight donation... it's a worthy cause with the potential to set an historic precedent that could be repeated in other industries and usher in more grass roots version of capitalism in which megacorps do not control every area of our children's lives. https://www.groundspring.org/donate/...2217-0%7C742-0 $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ Hamza Jadallah El Hassan No think walnuts alongside the stale square were measuring before the shallow star. |
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